Large companies have long gained significant benefits by successfully promoting civic virtues such as sustainability, community, sponsorship, charity, and the environment. Benefits like improved brand integrity are intangible but they can have significant impact on a company’s long-term success. Increase your brand value by developing a communication plan that reflects your organization’s social values. It’s [...]
Continue reading...9. January 2010
Greener homes are in the spotlight these days, but what about the other place many of us spend huge chunks of our time – the office? Some simple changes of habit can save energy and resources at work when you adopt some of these environmentally friendly (and often cost-effective) policies. Be smart about lighting: Artificial [...]
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18. January 2010
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