GreenLocals

A Guide to Mobile Coupon Marketing

As more and more people find they can’t live without their cell phones, businesses are increasingly eyeing them as a prime target for their marketing and advertising messages. Whether it’s to build a brand, boost business or reward loyalty, more merchants are adopting mobile marketing strategies to tap into the cell phone’s power of immediacy. [...]

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Green meetings help conserve energy and minimize waste.

According to a recent survey of companies that arrange meetings for associations and not-for-profit groups, four out of five such gatherings held during the past year were “greener” than in the previous year.  In addition, approximately one-third of organizations with plans in the works for future meetings say they are willing to increase their budgets [...]

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